Introducing our new website: Making business insurance accessible

Embroker's new website: Simpler business insurance, clearer communication, easier navigation. Experience our commitment to user-friendly, transparent coverage.

Written by Mike McLean Published October 4, 2024

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We’re excited to announce the launch of our newly redesigned website. This refresh is more than just a new coat of paint – it’s a complete overhaul designed to make your experience with business insurance simpler, more intuitive, and maybe even a little bit enjoyable.

Why the change?

In the world of business insurance, we believe that clarity, transparency, and human connection are paramount. Our previous website, while functional, didn’t fully reflect these values or meet the evolving needs of our users.

We’ve always prided ourselves on being more than just an insurance provider – we’re your partner in protecting and growing your business. However, our old website didn’t effectively communicate this partnership or make it easy for you to engage with us.

We realized that insurance, especially for businesses, can often feel complex and impersonal. Our goal with this redesign was to break down those barriers, making the process of understanding and obtaining insurance more approachable and user-friendly.

We wanted a website that not only looked modern and fresh but also felt welcoming and intuitive. A place where you could easily find the information you need, understand your options, and feel confident in your decisions.

Most importantly, we wanted our digital presence to reflect the human side of our business. Behind every policy is a team of real people committed to supporting your business journey. Our new website aims to bring that human touch to the forefront, while ensuring a streamlined, technology-enabled experience that gets you the coverage you need, when you need it.

This redesign is about more than aesthetics – it’s about creating an online experience that aligns with our commitment to transparency, simplicity, and customer-centricity. We believe that understanding and obtaining business insurance should be a clear, straightforward process, and our new website is designed to deliver just that.

What’s new?

Our redesign focused on three key areas:

  1. Clear communication: We’ve highlighted the value of our policies and industry packages throughout the site, ensuring you understand exactly how we can help your business at every step of your journey.
  2. Optimized information organization: We’ve reorganized our content to make it easier for you to find what you need and start an application when you’re ready.
  3. Simplified navigation: Our new home page and navigation structure allow you to quickly find guidance, explore our Resource Hub, or dive straight into buying the coverage you know you need.
  4. Fresh look and feel: A new welcoming, intuitive aesthetic that highlights our clients, and the people behind the coverage.
  5. Faster experience: Enhanced site performance so that you aren’t waiting to find the information and get the coverage you need.

Experience it yourself

We’re proud of our new website, but what really matters is how it works for you. We invite you to explore www.embroker.com and see the difference for yourself. Whether you’re new to business insurance or a seasoned pro, we think you’ll find our new site a breath of fresh air.

Thank you for being part of our journey. Here’s to making business insurance simpler, more accessible, and yes, even a little bit joyful.

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